My Work

‍Provides holistic solutions tailored to users' needs and business goals, ensuring an intuitive and engaging experience.

Establishes and maintains a design system to ensure consistency, efficiency, and scalability across products.

Crafting user-friendly and visually appealing mobile experiences tailored to iOS and Android platforms.

Highlight Projects

Asteria  - Screen device companion mobile app

Asteria Mobile app concept
Samsung Electronics / Visual Display division

2019 - 2021

Focus area
Role
Mobile platform app design
UX Lead

Conceptualized and defined the UX vision for an all-in-one smart control companion app, allowing users to manage all Samsung screen devices (TVs, monitors, and projectors) from a single interface.
Focused on seamless device integration, a personalized user journey, and a unified ecosystem, enhancing the connected lifestyle experience.

Smart device control mobile app and plugins

SmartThings TV Plugins
Samsung Electronics / Visual Display division

2019 - 2024

Focus area
Role
Smart device control | Mobile app design
UX Lead

Designed and optimized mobile app and Smartthings plugin for intuitive smart device control, providing users with a seamless and intelligent experience. Focused on accessibility, voice interactions, and UI simplicity to deliver a frictionless user experience across diverse user demographics.

Social experience mobile & web app

Social Experience
Samsung Electronics / Visual Display division

2022 - 2024

Focus area
Role
Mobile app | Web app
UX Lead

Managed the end-to-end UX strategy for a social engagement platform that connects users via video calls, chat forums, and screen sharing while watching TV.
Conducted user research and usability testing to refine interaction models, ensuring an immersive and frictionless multi-device experience.

Luxury Smartphone concept

Viettel Luxury Smartphone
Viettel Group / VTsmart R&D Center

2016 - 2018

Focus area
Role
Mobile platform system UI | Branding
Lead product designer

This project focused on designing a premium luxury smartphone, integrating high-end aesthetics, an exclusive UI system, and secure communication features.
The goal was to create a seamless fusion of cutting-edge technology and sophisticated design, offering a bespoke experience for elite users.

Viettel Group IoT Project

Viettel IoT Project
Viettel Group / VTsmart R&D Center

2017 - 2019

Focus area
Role
Mobile app | Web app
Lead Product Designer

This project focuses on designing mobile and web app control solution for a diverse range of IoT devices, enabling seamless management across industries.
The solution provides intuitive user interfaces and efficient control mechanisms for smart home automation, industrial connectivity, and communication technologies.