Hey there!

About me


For over 9 years, I’ve collaborated with product teams to craft intuitive, user-centered experiences that drive real business results.

I’d love to team up and build something meaningful together!

My experience

I help creative teams craft intuitive, scalable, and user-friendly experiences. With a focus on strategy, collaboration, and design systems, I bridge the gap between vision and execution—ensuring products that are both beautiful and functional.

My CV
UX Design Lead
Samsung Electronics
Dec 2019 — Aug 2024
Senior Product Designer
Viettel High Tech Corporation
May 2019 — Nov 2019
Design Team Lead
Viettel Group
Jun 2017 — May 2019
Product Designer
Viettel Group
Oct 2016 — May 2019
I design for scale systems, teams and outcomes

My approach combines foundational UX principles with strategic foresight, adapting seamlessly across industries and platforms.

Systemic Thinking

Elevate UX from interface to infrastructure—ensuring coherence across products and services.

Design Leadership

Apply design thinking as a management framework to align teams, reduce friction, and drive measurable product impact.

Mentorship as Strategy

Foster autonomy, growth, and a shared sense of purpose—building resilient, self-evolving design cultures.

Core Skills

  • UX Strategy & Solutions
  • End-to-end experience design from discovery to delivery, focusing on user needs, product goals, and technical feasibility.
  • User-Centered Design (UCD)
    ‍    Deep expertise in user research, persona creation, journey mapping, wireframing, prototyping, and usability testing.
  • Mobile & Web App Design
    ‍    Native iOS and Android design expertise; responsive web design; mobile-first and adaptive design principles
    • Design Systems Development
    • Building and scaling reusable UI components, design tokens, and guidelines for consistency and efficiency.
    • Accessibility & Inclusivity
      WCAG standards, color contrast, keyboard navigation, and inclusive design principles.
      • Branding & Visual Identity
      • Translating brand principles into digital experiences; aligning UI with brand voice, tone, and personality.

        What's it like to work with me?

        As a UX Lead, I thrive at the intersection of strategy, creativity, and innovation—bridging user needs with product vision. Whether guiding design teams or advocating for users, I’m passionate about building products that truly make a difference.

        UX Solution
        Design System
        Mobile App Design
        Branding
        ThienTrang Truong
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