Fiora Truong

Thien-Trang Truong

Senior Product Designer with over 9 years of experience designing and scaling multi-platform products (mobile, web, IoT) for global markets.

UX Design Lead @Samsung Electronics
2019 - 2024

Built and managed division’s first UX design team for mobile and web experience.

Design Team Lead @Viettel Group
2016 - 2918

Led a design team - Established a unified design language with a scalable design system, improving product consistency across all lines.

Impact Highlights

Built and scaled a unified design system adopted across global product lines, improving consistency across 20+ apps/features.
Led SmartThings plugin optimization for screen and audio products, increasing first-time setup success rate by 25% and driving higher feature adoption.
Led UX for IoT and luxury device portfolios.
Owned end-to-end design for 7+ mobile apps and web apps, from research to high-fidelity handoff.

Design Philosophy


I design for scale systems, teams and outcomes

My approach combines foundational UX principles with strategic foresight, adapting seamlessly across industries and platforms.

Systemic Thinking

Elevate UX from interface to infrastructure—ensuring coherence across products and services.

Design Leadership

Apply design thinking as a management framework to align teams, reduce friction, and drive measurable product impact.

Mentorship as Strategy

Foster autonomy, growth, and a shared sense of purpose—building resilient, self-evolving design cultures.

Featured work

VD Division Design System
Samsung Electronics / Visual Display division

2019 - 2024

Focus area
Role
Mobile platform design system
UX Lead

Led the development and maintenance of a unified design system for mobile platforms, ensuring consistency and efficiency across screen and sound control experiences.

Case study

              

Asteria  - Screen device companion mobile app

Asteria Mobile app concept
Samsung Electronics / Visual Display division

2019 - 2021

Focus area
Role
Mobile platform app design
UX Lead

Conceptualized and defined the UX vision for an all-in-one smart control companion app, allowing users to manage all Samsung screen devices (TVs, monitors, and projectors) from a single interface.
Focused on seamless device integration, a personalized user journey, and a unified ecosystem, enhancing the connected lifestyle experience.

Smart device control mobile app and plugins

SmartThings TV Plugins
Samsung Electronics / Visual Display division

2019 - 2024

Focus area
Role
Smart device control | Mobile app design
UX Lead

Designed and optimized mobile app and Smartthings plugin for intuitive smart device control, providing users with a seamless and intelligent experience. Focused on accessibility, voice interactions, and UI simplicity to deliver a frictionless user experience across diverse user demographics.

Luxury Smartphone concept

Viettel Luxury Smartphone
Viettel Group / VTsmart R&D Center

2016 - 2018

Focus area
Role
Mobile platform system UI | Branding
Lead product designer

This project focused on designing a premium luxury smartphone, integrating high-end aesthetics, an exclusive UI system, and secure communication features.
The goal was to create a seamless fusion of cutting-edge technology and sophisticated design, offering a bespoke experience for elite users.

Viettel Group IoT Project

Viettel IoT Project
Viettel Group / VTsmart R&D Center

2017 - 2019

Focus area
Role
Mobile app | Web app
Lead Product Designer

This project focuses on designing mobile and web app control solution for a diverse range of IoT devices, enabling seamless management across industries.
The solution provides intuitive user interfaces and efficient control mechanisms for smart home automation, industrial connectivity, and communication technologies.